Audio Refinery Inc., a new player in the Audio and Lifestyle industry, launched its first ever concept store in Metro Manila – A. Refinery. Indeed, with the slogan Lifestyle-Music-Technology, A. Refinery is the home for big audio brands, lifestyle products, and the newest technology of home automation.
It was our pleasure to celebrate A. Refinery’s official grand launch last Saturday, April 23, 2016.
During the celebration of their grand launch of their UP Town Center location, A. Refinery hosted a program throughout the whole day event. Such includes letting us SEE, HEAR, and EXPERIENCE their product offerings in line with their company’s mission.
They initially did a product demonstration of the JBL Pulse 2, a splashproof portable Bluetooth speaker with interactive light show. As the speaker has a JBL Prism color sensor lens, it lets the user to just point and shoot the lens to the color he/she wants. This results to a customized light show experience that go great with its high-quality stereo sound. Additionally, this splashproof design has a built-in 6000mAh rechargeable Li-ion battery so it has up to 10 hours of playtime.
As A. Refinery is the home of iconic brands such as longtime German headphone powerhouse Beyerdynamic, and two of Britain’s leading audio innovators Chord Electronics Ltd. and Q Acoustics, their product demonstration will never be complete without discussing those.
I had the opportunity to experience the Beyerdynamic T51i with the Chord Mojo during the product demonstration and to discuss my thoughts on it. The Beyerdynamic T51i already has transparent, clear highs and a deep bass response. However, with the addition of the Chord Mojo, it produced unrivaled sound quality. Chord Mojo, a powerful headphone amplifier, truly delivers crystal clear audio in the way it is heard in a recording studio.
According to Me-An, she particularly enjoyed the Beyerdynamic T51i too. It only doesn’t have a clear, powerful sound, but it is excellently comfortable for her. A major plus for her also is that it’s practical even when traveling. She learned that it can be kept in a rugged nylon carry case and it comes with an airplane adapter. This means a superior in-flight entertainment experience for travelers like her.
Meanwhile, these are the other photos of the products and/or with their products that piqued our interest.
The store is also an ideal setting for non-audio brands such as Booq Cases, Linearflux Hyperchargers as well as one of the newest innovations of the 21st Century – Home Automation by Control 4.
Control 4 is a home automation system that offers a smarter living experience to anyone. This means with just one touch, you can dim the lights, stream high-resolution music, and even lock the doors. How convenient is that? Next thing we know all houses will normally have this system.
Part also of their program was a limited time sale on their featured products at 20% or 30% off from 3PM to 5PM. This was previously mentioned on our instagram account. They also have raffle prizes for attendees and customers who purchased during their launch. The grand prize of which is a Harman Kardon Esquire speaker. Congratulations to the winners!
A. Refinery also held the first leg of their so called AR-Jam Sessions.
First performance was by one of the rising acts in the indie scene, Jensen and the Flips. Honestly, we’ve never heard of them before. And we heard that they don’t do a lot of acoustic shows, but they owned it. Check out their Honeymoon album.
On the other hand, the other performance was by one of (Original Pinoy Music) OPM’s top bands, Mayonnaise. As expected from a top band, they are very meticulous with the sounds and, of course, they produce great music. Be sure to check out their all-English sixth album, For the Rest of My Life.
We couldn’t pass up the opportunity to have a photo taken with Mr. Monty of Mayonnaise.
Overall, A. Refinery is not just your ordinary retail shop. A. Refinery serves as an experience hub for premium audio and lifestyle products with brands proudly designed from Great Britain, US, Germany and Japan.
According to A. Refinery’s sales team, A. Refinery is perfect for movie buffs, Vinyl and turntable collectors, sports fanatics and any music listener. They create completely immersive movie and music experience, as well as other interesting products for almost any profile.
With A. Refinery representing today’s forward thinking of home entertainment, HiFi concepts and portable media all integrated into one retail shop, they offer a complete showcase of their products and services. Their customers have the opportunity to discover music and movies in a new immersive experience. So, what are you waiting for? It’s also time for you to see, hear and experience at A. Refinery.
And for those who are not from Metro Manila, you will be glad to know that A. Refinery has confirmed two additional store locations: (1) A. Refinery Ayala Center Cebu; and (2) A. Refinery Abreeza Mall Davao.
2nd level of UP Town Center (beside Saucony and near Backyard Kitchen), Katipunan Ave., Diliman, Quezon City.
Operating hours: 11AM to 9PM on Sundays thru Thursdays, and 10AM to 10PM on Fridays and Saturdays.
For additional information, please visit https://www.facebook.com/ARefineryPH.
P.S. We’re also thrilled to have met new people and made new friends through this event.